Qingdao City, triggered a new upsurge in the work of home appliances to the countryside

    Qingdao city government and enterprises, today launched a concentric extension market, Trade and Industry to join hands to promote consumption of warm spring action-cum-car caravan village line appliances, marking the work of Qingdao, home appliances to the countryside wave of momentum. Recently, the Ministry of Finance, Ministry of Commerce, the Ministry of Public letter jointly issued a "Circular on implementation of the policy to increase the strength of home appliances to the countryside notice", home appliances to the countryside subsidized products in the refrigerator (freezer), color TVs, mobile phones based on the four varieties, an increase of motorcycles, computers, water heaters, air conditioners, microwave ovens and induction cooker, a total of 10 categories reached. Among them, motorcycle classified automotive channel for the implementation of subsidies to the countryside. Implementation of the appliances to the countryside to work the current response to the financial crisis, an active pull an important measure of rural consumption, but also promote the home appliance industry, while avoiding disadvantages, to achieve the urgent needs of the industrial structure adjustment and upgrade.

    According to Ministry of Commerce, the unified arrangements of the Ministry of Finance, Qingdao City, in January 2008 carried out the work of home appliances to the countryside, as at the end of January this year, the city has accumulated sales of home appliances to the countryside in 30 million units, sales of 450 million yuan, the financial system has been 15.22 million yuan of funds subsidies for farmers to drive consumer appliances rural market grew more than 30%, forming a very tangible benefits farmers, businesses have to market, the Government more popular a good situation.

One is to seize the New Year's Day, Spring Festival brisk sales opportunity, a new round of sales of home appliances to the countryside peak. Full use of national support policies to play an integrated urban and rural areas covered by shopping malls and appliance stores as the main channel, through Products Fair, Famous large set of household electrical appliances such forms as the model for distribution of household consumption in rural areas to the rural market, expand the the rural market consumer appliances. 1-2 months of this year, Qingdao City, home appliances to the countryside product sales strong, color TVs, refrigerators (freezers), washing machines and mobile phones four kinds of product sales 75000 units, achieved sales of nearly 100 million yuan.

Second, household appliance manufacturing city to play the advantages of strong research and development organization for the rural consumer appliances. For the implementation of home appliances to the countryside as an opportunity to organize Haier, Hisense, Aucma and other key household electrical appliance enterprises to quickly shift the focus to the domestic market, turned to the countryside, establish and improve the characteristics suitable for rural consumption, development, production and distribution system, strong R & D for the rural consumer of household electrical appliances. In the new round of bidding in the home appliance products to the countryside, the city has four major categories of 185 kinds of models of new products, successful, accounting for 15% of new successful products. From the sales perspective, Qingdao City, three major home electrical appliance enterprises have formed their own main product line. Such as: Haier Group has a large freezer, access to non-bending characteristics of four kinds of model refrigerators (freezers), wide voltage design, anti-lightning 29-inch flat screen, digital high-definition TVs, etc.; Hisense Group, around 6 Ultra (ultra-low radiation, Super energy saving, super intelligent, super-long life, super reception, extra-wide power supply) concept developed five kinds of color TV models specifically developed for rural consumers to the big screen, big speakers, ultra-long standby handset model C108.

    Aucma company focused on saving for farmers, the latest energy-saving technology used in home appliances to the countryside products, including products known as super-efficient refrigerators, the daily minimum power consumption is only 0.32 degrees; specifically developed for the rural elderly consumers a large horizontal freezer refrigerator small refrigerator, have quickly become the best-selling products in rural markets. This product for rural electricity, water and living habits, consumption of the particularity of the environment, from the mine, rodent control, energy saving, environmental protection, wide voltage, large capacity, super and other 10 areas to receive a specially designed adaptive function. In particular, highlighted the environmental performance of energy-saving, such as the refrigerator of similar products than the market-saving 25% -30%, color TV than saving more than 20% of similar products, home appliances to the countryside products become the leader in home appliance energy-saving emission reduction and demonstration to promote the rural home appliances upgrading.

Third, never to relax a good grasp of sales and service network, establish and improve. Adhere to a norm compliance grasping sales outlets, on the one hand the expansion of new outlets in regulating appliances to upgrade the existing 119 sales outlets, 119 service points and 129 on the basis of subsidy payment networks to further expand the marketing network, and strengthen the new record of sales outlets and service functions, from store layout, product display, advertising and sales, payment and distribution services and so on, to strengthen standardization, basically covering the city's 129 towns, more than 3,000 villages in the countryside home appliance sales, services, and payment network service system so that the vast majority of rural farmers can not buy a desirable home appliance products, and in 15 working days of funds received subsidies.

Fourth, establish realistic capital subsidy management system. According to the Ministry of Finance, the Ministry of Commerce of the request, the municipal finance department specially formulated "Qingdao subsidy fund management appliances to the countryside Interim Measures", in line with requirements of household appliances to the countryside under the premise of financial management to strengthen the enforceability of the policy and operational , combined with the actual city, the capital management policy has been to supplement and complete: increased return on capital management policy. On the state treasury single account system and the central ad hoc special account made further clear. Provides subsidies to all agriculture-related subsidies through special passbook issued a pass has not been timely opened passbook to the relevant financial institutions to open, through a unified subsidy books, similar to the agriculture-related benefits for the future laid the groundwork for the implementation of agricultural policies.

Currently refrigerators (freezers), color TVs, mobile phones, washing machines price ceiling remains unchanged, the new bid price ceiling products for the computer 3500, air-conditioning 2,500 yuan; water heater, electric water heater 2,000 yuan, 2,500 yuan gas water heater. Microwave oven, induction cooker of the tender is about to begin. Meanwhile, the original farmers of each type of household appliances to the countryside to buy a limit of subsidized products to two. More urgent task facing the appliance to the countryside, the impact was more extensive and more stringent standards, departmental collaboration will more closely to the new situation, the next step, Qingdao City will intensify in the following areas:

First, to further refine the implementation of advance work. Give full play to the advantages of city of Qingdao, home appliances, household electrical appliances to the countryside to implement a new round of financial subsidy policy, organize Qingdao additional computers, water heaters and other types of policy coordination, and marketing converge quickly to guide the layout of production enterprises, improve the online marketing channels, expand the sales of the scale. To promote the appliances to the countryside as an opportunity to vigorously organize R & D for rural consumption, energy saving and environment-friendly household electrical appliances, improve the rural household appliances distribution channels to form a graded appliances distribution, sales, service system, to guide the rural consumers to upgrade.

Second, to further improve the marketing network system. Expand the marketing network, and further enhance the network of sales and service functions to set up counters and subsidized products details licenses, with special sales staff to do home delivery, free installation and timely maintenance. Guide the production enterprises and sales of companies do a good job marketing convergence, to ensure product in-time production, supply, distribution, allow the continuous file, not out of stock. Qingdao, home appliance production enterprises encouraged to set up a service point of sale through the introduction of Group buy concessions, support for poor households, establish long-term services, contact cards and other forms of branded household electrical appliances to improve coverage, to create more villages Haier, Hisense Village, Aucma village.

Third, to further strengthen the supervision and management. To continue to strengthen the management and supervision of sales outlets, from store layout, product display, advertising and sales, payment and distribution services and so on, to strengthen standardization; to strengthen the supervision and management of subsidy funds, simplify the program flow, and explore the establishment of speed up the subsidies, direct Huimin new mechanism to ensure that subsidies timely and full payment; to strengthen market supervision, standardize the market order appliances and protect the production, management and legal rights of consumers.

Fourth, further strengthen our policy advocacy. Home appliances to the countryside through the caravan and other forms, so that each household to understand a paper, each village, a publicity columns, each store a commodity information release, published once a week focused on information appliances to the countryside policy advocacy will be clearly explained to understand, so that well-known. Through the organization of a product launch, consumer consultation, to the village distributing promotional materials, visit the old user and the door for free repair and maintenance, etc., increase the propaganda and marketing efforts, so that the new one was in the enterprise market, home appliances to the countryside, farmers may benefit, the Government win popular support they have received more effective, in order to expand domestic demand to maintain growth, emphasis on people's livelihood and to contribute.

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